My Towel Guide...

Turkish cotton provides the perfect balance between absorbance, softness and efficient drying, which makes it the best cotton to be used in towels.

In many towels, using a different cotton, too much absorbency means that a towel will remain wet long after use. Also, towels that are too absorbent tend to become wet in humid climates all by themselves.

Whereas, Turkish Cotton, when used in towels, provides maximum absorbency and efficient drying due to its unique properties, making it the perfect choice for your towel- whether that be a beach towel, or super luxurious bath towel.


What is the GSM telling me?

GSM refers to grams per square meter. All fabrics have a weight and the standard measurement. For fabric quality, grams per square meter (GSM) is the key number,  as it is indicating the density of the towel. High quality Turkish cotton towels are generally denser, heavier and more absorbent.

The higher the GSM, the better absorbency! That’s why Turkish Cotton is extremely absorbent. This natural absorbency is better for bathrobes and towels, while other less absorbent cotton types, are more suited to t-shirts and other clothing.

Towels are differentiated by GSM numbers: anywhere from 300 GSM – 900 GSM. The lower the number, the thinner and lighter the towel. The higher the number, the thicker and more luxurious the towel.


Let’s have a closer look!

300-400 GSM – In this weight, as noted, the towels are lighter and thinner. But, depending on its use, you might want a lower GSM for the gym towel or a kitchen towel. A lightweight, quicker-drying beach towel might be around 350 GSM, for instance.

400-600 GSM – This is a medium weight. This weight is great for beach towels, bath towels, guest towels and so forth. Each consecutive gram weight –400, 500, 600– gets a little heavier, a little softer and a little more absorbent.

600-900 GSM – This is a premium, luxury weight. The towel will be denser, heavier, softer, and more absorbent. It will probably take a little longer to dry- but the wait will be worth it!

Also, towel’s softness and absorbency are mostly depending on the type, quality and blend of the cotton. For instance, the manufacturer may use a polyester blend, a single or double loop cotton, and so on.


Imagining my quality Turkish cotton towel, what GSM is right for me?

For example, Aura Demi’s 600 GSM single loop cotton towels ensure good absorbency and have smoother feel to them. This smoother finish provides a more refreshing experience when drying off. Also, they dry slightly quicker compared to many others.

Whereas, our 600 GSM double-loop cotton towels are luxurious, incredibly soft, absorbent, and a very high-end bath product with a smoother finish.